All of these other parlor tricks are indirect measures of looking at a candidate—probably even less reliable than looking at their college grade point average. For most of the work that can be done remotely, it’s entirely unnecessary to go the indirect route. Instead, you can ask copywriters to show you copy, consultants to show you reports or results, programmers to show you code, designers to show you designs, marketers to show you campaigns, and so on and so forth. This is an important aspect of recruiting in general, but it’s even more
