culture is the spoken and unspoken values and actions of the organization. Here are a few examples: • How we talk to customers—are they always right? • What quality is acceptable—good enough or must it be perfect? • How we talk to each other—with diplomatic tones or shouting matches? • Workload—do we cheer on all-nighters or take Fridays off? • Risk taking—do we favor bet-the-company pivots or slow growth?
