At the same time, others working in the content and entertainment industries have not seen a big increase. Only 4 percent of software developers in the burgeoning app economy have made over a million dollars.7 Three-quarters of them made less than thirty thousand dollars. While a handful of writers, actors, or baseball players can become millionaires, many others struggle to make ends meet. A gold-medal winner at the Olympics can earn millions of dollars in endorsements, while the silver medal winner—let alone the person who placed tenth or thirtieth—is quickly forgotten, even if the
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