his book Drive, Daniel Pink summarizes the three key motivations from the research literature: mastery, autonomy, and purpose.7 The last of these was emphasized by an older worker quoted in a February 2013 story about the pros and cons of the warehouse jobs online retail giant Amazon was creating in the UK: “It gives you your pride back. That’s what it gives you. Your pride back.”8 His view is strongly supported by the work of economist Andrew
