Ideation, creativity, and innovation are often described as ‘thinking outside the box,’ and this characterization indicates another large and reasonably sustainable advantage of human over digital labor. Computers and robots remain lousy at doing anything outside the frame of their programming. Watson, for example, is an amazing Jeopardy! player, but would be defeated by a child at Wheel of Fortune, The Price is Right, or any other TV game show unless it was substantially reprogrammed by its human creators. Watson is not going to get there on its own.
