According to Jung, all of the parts of ourselves that we reject go into the unconscious in the form of the Shadow archetype, while the parts we approve of become our face to the world, the Persona. If the persona is squeaky clean, the shadow will be pretty dirty. The more the shadow is denied, the more destructive its potential. On the other hand, an individual with a negative persona will have what Jung called the “white shadow.” The cloistered, mild-mannered person we often find under the intimidating Goth persona is an apt example of the white shadow.
