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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change), by Clayton M. Christensen

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A disruptive innovation, however, cannot be plotted in a figure such as 2.5, because the vertical axis for a disruptive innovation, by definition, must measure different attributes of performance than those relevant in established value networks.
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
by Clayton M. Christensen
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