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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change), by Clayton M. Christensen

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By and large, a disruptive technology is initially embraced by the least profitable customers in a market.

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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

by Clayton M. Christensen

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