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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change), by Clayton M. Christensen

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Second, disruptive technologies typically are first commercialized in emerging or insignificant markets.
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
by Clayton M. Christensen
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