Horror for Newbies

Max Fakhre
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The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success, by William N. Thorndike Jr.

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You start by calculating the up-front cost and likely revenues and profits for each scenario, using what you believe to be conservative assumptions. You then calculate the return for each, starting with the expansion option.
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The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
by William N. Thorndike Jr.
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