Chabraja set ambitious goals for himself when he became CEO. Specifically, he wanted to quadruple the company’s stock price over his first ten years as CEO (a 15 percent compound rate of return). He looked back into S&P records and found that this was an appropriately difficult target: fewer than 5 percent of all Fortune 500 companies had achieved that benchmark in the prior ten-year period. Chabraja looked coolly at the company’s prospects for the next ten years and concluded that he could get about two-thirds of the way there through market growth and improved operating margins. The rest
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