The second set of questions explores the potential for a low-end disruption. This is possible if these two questions can be answered affirmatively: Are there customers at the low end of the market who would be happy to purchase a product with less (but good enough) performance if they could get it at a lower price? Can we create a business model that enables us to earn attractive profits at the discount prices required to win the business of these overserved customers at the low end?
