The Innovator's Solution: Creating and Sustaining Successful Growth (Creating and Sustainability Successful Growth)

by Clayton

For those decisions that the mainstream processes and values were designed to make effectively (sustaining innovations, primarily), less senior executive involvement is needed. It is when senior executives sense that the processes and values of the mainstream organization were not designed to handle important decisions in an organization (which is typically the case in disruptive circumstances) that a senior executive needs to participate. Because the plans for disruptive businesses by definition need to be shaped by different criteria, and because the values of the mainstream business have evolved to weed out the very sorts of ideas that have disruptive potential, disruptive innovation is the category of circumstance in which powerful senior managers must personally be involved.