Kodak’s Funsaver brand single-use camera was born after painful labor within Kodak, because its profit model and gross margins were lower than Kodak could earn by selling roll film, and the quality of the images was not as good as those taken in high-quality 35mm cameras. But Kodak commercialized it through a different division, and it sold almost exclusively to people who would not have bought film anyway because they didn’t have a camera. Although it has potential to move up-market and take share against traditional cameras with a new brand, Maxx, we worry that Kodak might have stopped
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