The Innovator's Solution: Creating and Sustaining Successful Growth (Creating and Sustainability Successful Growth)

by Clayton

Until the early 1980s, when people needed photocopies, they had to take their originals to the corporate photocopy center, where a technician ran the job for them. He had to be a technician, because the high-speed Xerox machine there was very complicated and needed servicing frequently. When Canon and Ricoh introduced their countertop photocopiers, they were slow, produced poor-resolution copies, and didn’t enlarge or reduce or collate. But they were so inexpensive and simple to use that people could afford to put one right around the corner from their office. At the beginning people still took their high-volume jobs to the copy center. But little by little Canon improved its machines to the point that immediate, convenient access to high-quality, full-featured copying is almost a constitutional right in most workplaces today.