Goke Pelemo

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The right question to ask is whether customers will be willing to pay higher prices for further improvements in functionality, reliability, or convenience. As long as customers reward improvements with commensurately higher prices, we take it as evidence that the pace of performance improvement has not yet overshot what customers can use.
The Innovator's Solution: Creating and Sustaining Successful Growth (Creating and Sustainability Successful Growth)
by Clayton
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