This allows those who are looking for “an answer” to get beyond the wings-and-feathers mind-set of copying the attributes of successful companies. The foundation for predictability only begins to be built when the researcher sees the same causal mechanism create a different outcome from what he or she expected—an anomaly. This prompts the researcher to define what it was about the circumstance or circumstances in which the anomaly occurred that caused the identical mechanism to result in a different outcome.
