Unfortunately, it appears that many manufacturers in this space are now on a collision course. Each seems bent on packing every other competitor’s functionality into a single, all-purpose device. Unchecked, this will lead to commoditized, undifferentiated products that don’t do really well any of the jobs that they once got hired to do. This need not be so. The suicidal trajectory results from framing the market in terms of the attributes of products and the attributes of customers, rather than in terms of jobs to be done.
Here we are. Apple leads on performance parity due to having a closed system, tight integration between its high quality devices, usability, design, and network effects. For these reasons, they are consistently up-market.
The Android operating system is winning an OS market share game because it is open source software and is used on many devices - large ecosystem, but this is a very fragmented space.
