All of these approaches create an “infinite regress.” By bringing the market “inside,” we have simply backed up the problem: How can managers decide which ideas will be developed to the point at which they can be subjected to the selection pressures of their internal market? Bringing the market still deeper inside simply creates the same conundrum. Ultimately, innovators must judge what they will work on and how they will do it—and what they should consider when making those decisions is what is in the black box. The acceptance of randomness in innovation, then, is not a
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