Fear of Focus One reason why it is difficult to create packages of products and services that do particular jobs well is that the more clearly a product is focused on getting a specific job done perfectly, the less appealing it might become when hired for other jobs. Clarifying what job a product should be hired to do, unfortunately, often clarifies what it should not be hired to do. Focus helps and it hurts—and it is easier to quantify the hurt than the help.
