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Andrés Mise Olivera
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Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking, by Foster Provost

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Data mining is used for general customer relationship management to analyze customer behavior in order to manage attrition and maximize expected customer value.
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Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
by Foster Provost
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