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Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking, by Foster Provost

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More generally, does the pattern lead to better decisions than some reasonable alternative? How well would one have done by chance? How well would one do with a smart “default” alternative?
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Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
by Foster Provost
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