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One of the most common examples of the use of an alternate visualization is the use of the “cumulative response curve,” rather than the ROC curve. They are closely related, but the cumulative response curve is more intuitive. Cumulative response curves plot the hit rate (tp rate; y axis), i.e., the percentage of positives correctly classified, as a function of the percentage of the population that is targeted (x axis).
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
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