The Red Queen: Sex and the Evolution of Human Nature

by Matt Ridley

So does the repeated failure of magazines that try to repackage the male-porn formula for women (much of Playgirl’s readership is gay men), plus the burgeoning business of selling explicit novels about promiscuous sex at airports—for men. In any bookstore there are magazines for men with pictures of women on the covers, promising more inside, and magazines for women with pictures of women on the covers, promising hints about improving relationships inside. There are romance novels aimed at women with pictures of women on the covers and sexy novels aimed at men with pictures of women on the covers. The publishing industry, living by the market, not the prevailing ideology, has no doubts about the differences between men and women’s attitudes toward sex.