Doug Lautzenheiser

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A building contractor knows that when customers see the house during the framing phase the rooms will look too small. Later, when the rooms are finished and furnished, they look larger. A smart builder warns the customers in advance that everything will look smaller in the framing phase. That way the customer doesn’t flip out. That’s psychology.
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
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