How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

by Scott Adams

Passion can also be a simple marker for talent. We humans tend to enjoy doing things we are good at, while not enjoying things we suck at.

If you ask a billionaire the secret of his success, he might say it is passion, because that sounds like a sexy answer that is suitably humble. But after a few drinks I think he’d say his success was a combination of desire, luck, hard work, determination, brains, and appetite for risk.

If success were easy, everyone would do it. It takes effort. That fact works to your advantage because it keeps lazy people out of the game.

This was about the time I started to understand that timing is often the biggest component of success. And since timing is often hard to get right unless you are psychic, it makes sense to try different things until you get the timing right by luck.

I asked what he did for a living and he told me he was CEO of a company that made screws. Then he offered me some career advice. He said that every time he got a new job, he immediately started looking for a better one. For him, job seeking was not something one did when necessary. It was an ongoing process. This makes perfect sense if you do the math. Chances are the best job for you won’t become available at precisely the time you declare yourself ready. Your best bet, he explained, was to always be looking for the better deal. The better deal has its own schedule. I believe the way he explained it is that your job is not your job; your job is to find a better job.

The second thing I learned on that flight—or confirmed, really—is that appearance matters. By the end of the flight, the CEO had handed me his card and almost guaranteed me a job at his company if I wanted it. Had I boarded the flight wearing my ratty jeans, threadbare T-shirt, and worn-out sneakers, things would have gone differently.

To put it bluntly, goals are for losers. That’s literally true most of the time. For example, if your goal is to lose ten pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary. That feeling wears on you. In time, it becomes heavy and uncomfortable. It might even drive you out of the game.

So I decided to try something called affirmations, which I will describe in more detail later in the book. I bought some art supplies, practiced drawing every morning before work, and wrote my affirmation fifteen times a day: “I, Scott Adams, will be a famous cartoonist.”

One of the best pieces of advice I’ve ever heard goes something like this: If you want success, figure out the price, then pay it. It sounds trivial and obvious, but if you unpack the idea it has extraordinary power.

Maximizing my personal energy means eating right, exercising, avoiding unnecessary stress, getting enough sleep, and all of the obvious steps. But it also means having something in my life that makes me excited to wake up. When I get my personal energy right, the quality of my work is better, and I can complete it faster. That keeps my career on track. And when all of that is working, and I feel relaxed and energetic, my personal life is better too.

One of the most important tricks for maximizing your productivity involves matching your mental state to the task. For example, when I first wake up, my brain is relaxed and creative. The thought of writing a comic is fun, and it’s relatively easy because my brain is in exactly the right mode for that task. I know from experience that trying to be creative in the midafternoon is a waste of time. By 2:00 P.M. all I can do is regurgitate the ideas I’ve seen elsewhere. At 6:00 A.M. I’m a creator, and by 2:00 P.M. I’m a copier. Everyone is different, but you’ll discover that most writers work either early in the morning or past midnight. That’s when the creative writing juices flow most easily.

The cost of optimizing is that it’s exhausting and stress inducing, at least for people like me. Sometimes I think I’m literally going to have a heart attack from all of the optimizing. It also requires full concentration. I prefer simple, foolproof plans that allow my heart to beat normally and my mind to wander toward blissful thoughts of puppies and rose petals.

Simple systems are probably the best way to achieve success. Once you have success, optimizing begins to have more value. Successful people and successful businesses have the luxury of being able to optimize toward perfection over time. Start-ups often do better by slapping together something that is 80 percent good and seeing how the public responds. There’s time to improve things later if the market cares about the product.

Simplification frees up energy, making everything else you do just a little bit easier. That’s a huge deal. You don’t want your job interview to go poorly because on the way to the interview you completed four complicated errands that turned you into a ball of stress.

Free yourself from the shackles of an oppressive reality. What’s real to you is what you imagine and what you feel. If you manage your illusions wisely, you might get what you want, but you won’t necessarily understand why it worked.

The executive explained that for television shows, the best predictor is not the average response. Averages don’t mean much for entertainment products. What you’re looking for is an unusually strong reaction from a subset of the public, even if the majority hates it.

The first filter in deciding where to spend your time is an honest assessment of your ability to practice. If you’re not a natural “practicer,” don’t waste time pursuing a strategy that requires it. You know you won’t be a concert pianist or a point guard in the NBA. That’s not necessarily a bad thing. You’re not doomed to mediocrity. You simply need to pick a life strategy that rewards novelty seeking more than mindless repetition. For example, you might want to be an architect, designer, home builder, computer programmer, entrepreneur, Web site designer, or even doctor.