As time went by and Dilbert became more well known, more speaking requests flowed in, often several per day. I raised my price to $10,000, and the requests kept coming. I tried $15,000, and the requests accelerated. By the time I got to $25,000, the speakers’ bureaus had started to see me as a source of bigger commissions and advised me to raise my price to $35,000, then $45,000. The largest offer I ever turned down, because of a scheduling conflict, was $100,000 to speak for an hour on any topic I wanted.

