We’d pick out, say, twenty items, and then we’d sit down on the floor with a pair of scissors and go through those newspapers until we found some store that had run oil, and we’d just cut out the oil can and paste it on there and write ‘Pennzoil 30W’ and stick our price on it. And we’d do the same thing for the socks and the panties and the wastebasket—just make up our own ad out of everybody else’s ads in those newspapers. But it worked! Because
Keep costs down be entrepreneurial do what it takes
