Some folks in the retail business have asked me where I came up with the 2 percent formula, and the truth is I just pulled it out of the air. In the early days, most companies charged 5 percent of their sales to run their offices. But we have always operated lean. We have operated with fewer people. We have had our people do more than in other companies. I think we came to work earlier and stayed later. It has been our heritage
2 percent rule
