When I asked permission to hunt, I always introduced myself as Sam Walton of Sam Walton’s variety store down on the square in Bentonville, and I found that it really helped my business. When these farm folks would come to town to shop, they’d naturally do business with that fellow who hunted their land and brought them candy. I still meet folks today who tell me their father recalls me coming out to hunt their land in those days. As we began to expand, and I flew around more, I would throw the dogs in the plane with me so I could hunt between store visits.

