have another cheer I lead whenever I visit a store: our own Wal-Mart cheer. The associates did it for President and Mrs. Bush when they were here in Bentonville not long ago, and you could see by the look on their faces that they weren’t used to this kind of enthusiasm. For those of you who don’t know, it goes like this: Give Me a W! Give Me an A! Give Me an L! Give Me a Squiggly! (Here, everybody sort of does the twist.) Give Me an M! Give Me an A! Give Me an R! Give Me a T! What’s that spell? Wal-Mart! What’s that spell? Wal-Mart! Who’s number one? THE CUSTOMER! I know most companies don’t
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