wanted annual model changes. In the 1930s, Ford dropped to third place in market share, with barely half the sales of General Motors and less even than Chrysler. Its payroll fell from over 170,000 in 1929 to just 46,000 in 1932, and total production at Ford plants dropped from 1.5 million vehicles to just over 230,000. The company survived, of course, and has remained one of America’s most important manufacturing concerns, but it would never again be the dominant force it once was.
