Tunney promoted himself as an intellectual and a gentleman. He didn’t drink or swear and refused to advertise cigarettes, but he made a lot of money endorsing other things—cars, hats, shoes, pajamas, and walking sticks, among much else. He had an unfortunate tendency to pomposity. He liked to carry around a book with him. When asked what it was, he would reply casually, “Oh, just a copy of the Rubaiyat that I am never without.” This was largely why most people couldn’t stand
