Other studies show that people actually make more accurate and creative decisions when they’re choosing on behalf of others than themselves. When people make decisions in a self-focused state, they’re more likely to be biased by ego threat and often agonize over trying to find a choice that’s ideal in all possible dimensions. When people focus on others, as givers do naturally, they’re less likely to worry about egos and miniscule details; they look at the big picture and prioritize what matters most to others.
