Even after controlling for intelligence, the givers outsold the matchers and takers. The average giver brought in over 30 percent more annual revenue than matchers and 68 percent more than takers. Even though matchers and takers together represented over 70 percent of the sellers, half of the top sellers were givers. If all opticians were givers, the average company’s annual revenue would spike from approximately $11.5 million to more than $15.1 million. Givers are the top sellers, and a key reason is powerless communication.
