When people think about the general attributes of superheroes, they generate a list of desirable characteristics that they can relate to themselves. In the study, for example, people wrote about how superheroes are helpful and responsible, and they wanted to express these giver values, so they volunteered. But when people think specifically about Superman, what comes to mind is a set of impossible standards, like those popularized in the TV series The Adventures of Superman: “faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound.” No one
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