In 2003, Virgin mogul Richard Branson set up a council called The Elders to fight conflict and promote peace, bringing together Nelson Mandela, Jimmy Carter, Kofi Annan, Desmond Tutu, and other leaders to alleviate suffering in Sudan, Cyprus, and Kenya. In 2004, Branson launched Virgin Unite, a nonprofit foundation that mobilizes people and resources to fight deadly diseases like AIDS and malaria, promote peace and justice, prevent climate change, and support entrepreneurs with microloans and new jobs in the developing world. In 2006, he pledged to donate all $3 billion of the profits from the
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