Give and Take: Why Helping Others Drives Our Success

by Adam M. Grant

Jon Huntsman Sr. may be on to something. Research shows that giving can boost happiness and meaning, motivating people to work harder and earn more money, even if the gift isn’t on the colossal scale of Huntsman’s. In a study by psychologists Elizabeth Dunn, Lara Aknin, and Michael Norton, people rated their happiness in the morning. Then, they received a windfall: an envelope with $20. They had to spend it by five P.M., and then they rated their happiness again. Would they be happier spending the money on themselves or on others? Most people think they’d be happier spending the money on themselves, but the opposite is true. If you spend the money on yourself, your happiness doesn’t change. But if you spend the money on others, you actually report becoming significantly happier. This is otherish giving: you get to choose who you help, and it benefits you by improving your mood. Economists call it the warm glow of giving, and psychologists call it the helper’s high. Recent neuroscience evidence shows that giving actually activates the reward and meaning centers in our brains, which send us pleasure and purpose signals when we act for the benefit of others.