the best negotiators weren’t takers or selfless givers. The takers focused on claiming value: they saw negotiations as zero-sum, win-lose contests and didn’t trust their opponents, so they bargained aggressively, overlooking opportunities to create value through developing an understanding of their counterparts’ interests. The selfless givers made too many concessions, benefiting their counterparts at a personal cost. The most effective negotiators were otherish: they reported high concern for their own interests and high concern for their counterparts’ interests. By looking for opportunities
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