Money Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.… Rarely do I find an important product or service in people’s lives where you don’t have at least two competitors. Apple is positioned beautifully to be that second competitor. —Fortune, November 9, 1998