Losing Market Share And how are monopolies lost? Think about it. Some very good product people invent some very good products, and the company achieves a monopoly. But after that, the product people aren’t the ones that drive the company forward anymore. It’s the marketing guys or the ones who expand the business into Latin America or whatever.… So a different group of people start to move up. And who usually ends up running the show? The sales guy. —Bloomberg Businessweek, October 12, 2004
