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December 3 - December 10, 2022
Make it personal and make it purposeful.
Raising the salience of purpose is one of the most potent—and most overlooked—methods of moving others.
Greenleaf’s way of leading was more difficult, but it was also more transformative.
“The best test, and the most difficult to administer, is this: Do those served grow as persons? Do they, while being served, become healthier, wiser, freer, more autonomous, more likely themselves to become servants?”21
“Why not always act as if the other guy is doing the favor?”
Treat everyone as you’d treat your grandmother, but assume that Grandma has eighty thousand Twitter followers.
If the person you’re selling to agrees to buy, will his or her life improve? When your interaction is over, will the world be a better place than when you began?
