The types of tweets with the lowest ratings fell into three categories: Complaints (“My plane is late. Again.”); Me Now (“I’m about to order a tuna sandwich”); and Presence Maintenance (“Good morning, everyone!”).21 But three of the categories rated the highest provide some insight on pitching via this new medium. For instance, readers assigned the highest ratings to tweets that asked questions of followers, confirming once again the power of the interrogative to engage and persuade. They prized tweets that provided information and links, especially if the material was fresh and new and
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