sandstorm of eager entrepreneurs, he required any start-up seeking a meeting to send him its pitch via Twitter. This approach, said one commentator, is “quick, painless, and to-the-point. It cuts through the PR babble and forces companies to summarize what they do in 140 characters or less.”19 As Twitter insinuates itself more deeply into our lives, Boyd’s “twitpitch” has become another important tool in everyone’s persuasion kit.
