Buyers today aren’t “fully informed” in the idealized way that many economic models assume. But neither are they the hapless victims of asymmetrical information they once were. That’s why that first word cloud isn’t wrong. It’s just out of date. The belief that sales is slimy, slick, and sleazy has less to do with the nature of the activity itself than with the long-reigning but fast-fading conditions in which selling has often taken place.
