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A—Attunement B—Buoyancy C—Clarity Attunement, buoyancy, and clarity: These three qualities, which emerge from a rich trove of social science research, are the new requirements for effectively moving people on the remade landscape of the twenty-first century. We begin in this chapter with A—Attunement. And to help you understand this quality, let me get you thinking about another letter.
To Sell Is Human: The Surprising Truth About Moving Others
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