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The research firm IDC estimates that 30 percent of American workers now work on their own and that by 2015, the number of nontraditional workers worldwide (freelancers, contractors, consultants, and the like) will reach 1.3 billion.2 The sharpest growth will be in North America, but Asia is expected to add more than six hundred million new soloists in that same period. Some analysts project that in the United States, the ranks of these independent entrepreneurs may grow by sixty-five million in the rest of the decade and could become a majority of the American workforce by 2020. One reason is ...more
To Sell Is Human: The Surprising Truth About Moving Others
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