Once upon a time only some people were in sales. Every day, they sold stuff, we did stuff, and everyone was happy. One day everything changed: All of us ended up in sales—and sales changed from a world of caveat emptor to caveat venditor. Because of that, we had to learn the new ABCs—attunement, buoyancy, and clarity. Because of that, we had to learn some new skills—to pitch, to improvise, and to serve. Until finally we realized that selling isn’t some grim accommodation to a brutal marketplace culture. It’s part of who we are—and therefore something we can do better by being more human.
