Ivan Kreimer

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Seligman arrived at the topic from the other end of the emotional tunnel. As a young scientist in the 1970s, he’d pioneered the concept of “learned helplessness.” First with studies on dogs, and later with research on humans, Seligman pushed back against the prevailing behavioralist view, which held that all creatures, whether they walked on two legs or four, responded systematically and predictably to external rewards and punishments. Seligman’s work demonstrated that after extended experiences in which they were stripped of any control over their environment, some individuals just gave up. ...more
To Sell Is Human: The Surprising Truth About Moving Others
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