Ivan Kreimer

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“Positivity” is one of those words that make many of us roll our eyes, gather our belongings, and look for the nearest exit. It has the saccharine scent of the pumped-up and dumbed-down, an empty concept pushed by emptier people. But a host of recent research testifies to its importance in many realms of life, including how we move others.
To Sell Is Human: The Surprising Truth About Moving Others
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